U-Haul: An Underfollowed Compounder
U-Haul (UHAL) is one of those rare class-defining brands, like a Google, Kleenex, Band-aid, etc., where even the competition is often referred to as “renting a U-Haul.” This brand recognition stems from the fact that UHAL basically built the do-it-yourself (DIY) moving market from scratch back in 1945 and subsequently over decades of aggressively signing...